Latest thinking
marketing
Top ten reasons to build accessible web sites
At Tinderhouse all the web sites we build aim to be as accessible as possible. We use a variety of techniques to make this happen. “That’s all very well” I hear you say, but why should I bother?
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~ Published 27 January 2005 Tags: accessibility, marketing, ten reasons Comments: 2 ~
Marketing and the customer experience
What do Harley Davidson, Starbucks and BT all have in common? Over the past two years, they have all launched customer experience projects to advance their product or service offerings. In this work, Harley Davidson realised that the lifestyle they were selling to middle aged men and women was as important as the motorcycle itself. Customers were buying the experience not just the product.
Continue reading: Marketing and the customer experience→
~ Published 14 September 2003 Tags: customer experience, ecommerce, marketing ~





