Latest thinking

ecommerce

UK online spending on the up - again

Once again the run up the Christmas has seen records broken with UK online sales estimated to be £7.5bn according to the internet retailers’ body Interactive Media in Retail Group.

Continue reading: UK online spending on the up - again→

~ Published 1 January 2007 Tags: , , , ~

Online spending on the up

This year in the UK, online spending for the ten weeks before Christmas was nearly £5bn. Did you get some of the action?

Continue reading: Online spending on the up→

~ Published 20 January 2006 Tags: , Comments: 1 ~

Marketing and the customer experience

What do Harley Davidson, Starbucks and BT all have in common? Over the past two years, they have all launched customer experience projects to advance their product or service offerings. In this work, Harley Davidson realised that the lifestyle they were selling to middle aged men and women was as important as the motorcycle itself. Customers were buying the experience not just the product.

Continue reading: Marketing and the customer experience→

~ Published 14 September 2003 Tags: , , ~