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customer-experience
Marketing and the customer experience
What do Harley Davidson, Starbucks and BT all have in common? Over the past two years, they have all launched customer experience projects to advance their product or service offerings. In this work, Harley Davidson realised that the lifestyle they were selling to middle aged men and women was as important as the motorcycle itself. Customers were buying the experience not just the product.
Continue reading: Marketing and the customer experience→
~ Published 14 September 2003 Tags: customer experience, ecommerce, marketing ~
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2 April 2008 - Map My Tracks to sponsor Musto Skiff UK Nationals 2008
Tinderhouse’s live GPS sports tracking service ‘Map My Tracks’ is sponsoring this summer’s Musto Skiff UK Nationals to launch its live events tracking service.
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25 March 2008 - Mass portfolio update
Today we rectify the fact that we have not updated the portfolio section for a while.
8 February 2008 - Map My Tracks now out of beta
Over at Map My Tracks we are excited to be officially out of beta and open for all to start tracking – in real-time.
1 January 2008 - Map My Tracks - Real-time GPS tracking
The time has come to finally pull back the curtain and reveal Map My Tracks.
Continue reading 'Map My Tracks - Real-time GPS tracking'→ Comments: 1
30 November 2007 - Map My Tracks sneak preview 3
Our series of sneak previews continues with installment number three.
20 November 2007 - Cleantech magazine to be produced by Tinderhouse
We’re chuffed to bits that Tinderhouse has been chosen to take over the print design and production of Cleantech Magazine.
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19 November 2007 - Introducing Investor's Champion
Investor’s Champion new website, launched late last week, provides independent and objective small-cap company comments for private investors.
27 October 2007 - Map my tracks: sneak preview 2
As we get closer to the launch of Map My Tracks it is only right that we peel back the covers a little more and reveal what we have been up to behind the scenes.
25 October 2007 - Best research award for Edison
Congratulations to all the team at Edison Investment Research for their achievement in winning the Best Research category in this year’s AIM Awards.
8 September 2007 - Map my tracks: sneak preview 1
A little while back we announced that we had a new product on its way. We haven’t officially mentioned what it is or what it does but some say it is obvious by the nature of its title.