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UK online spending on the up - again
Published: 1 January 2007
Tags: ecommerce,
imrg,
retail,
search-engine-optimisation
Once again the run up the Christmas has seen records broken with UK online sales estimated to be £7.5bn according to the internet retailers’ body Interactive Media in Retail Group.
This is a whopping 50% increase on last year’s spending and represents a spending rate of approximately £4.46m an hour over the period. These results are all the more impressive when viewed in context with last year’s numbers: the 2005 Christmas period also set records and itself logged a 50% increase!
According to IMRG Tesco has been one of this season’s biggest beneficiaries of the UK cyber-spending. Tesco’s online sales rose by more than 30% in the run up to Christmas with sales being bolstered by their non-food division – Tesco Direct.
Taking into account that both this year’s online spending and last year’s has broken records it seems clear that ecommerce is now maturing. Consumers are increasing looking to purchase online and in doing so are expecting retailers to provide ever more sophistication methods of finding products easily and efficiently. Improvements in on-site and off-site searches are becoming ever more important for retailers and consumers alike. Companies that achieve this will reap the rewards.
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